Apple turns 48, this is the opening story

 Apple turns 48, this is the opening story

 Apple, founded on April 1, 1976, is in the third act of its story. Apple played an encouraging role in the 1970s. Then in the 1990s, he went through a period of great uncertainty, at that time he played a secondary role. Only then did Apple become a document of the American success story.

You can start a multinational and multi-billion dollar company from a garage. In the mid-1970s, Steve Wachnik created a design that later became Apple's 'i computer'.

Then his friend Steve Jobs designed it so that it could be sold. Wanik wanted to give his design idea to any other interested person. But Jobs kept the design. At that time, they did not even think about starting a company.

In the beginning, both of them struggled hard to market their idea. They did not try to sell their ideas to the old companies they worked with and the companies they were working with at the time.

Wanik was working as an engineer at Hewlett Packard at that time. He also got his design tested by seniors in the hope that HP company would buy his design. His seniors agreed that the design would be useful. He also suggested that the design can be made at a cheaper price. But they still did not approve it. They thought it should be like a Hewlett Packard computer. It was concluded that Vajanik's idea did not fit.

Jobs also went to his old company Atari. He got a similar response from Atari. He tried to arouse Atari's interest in his design. But even there he was rejected. But Atari's AI Alcorn kept Jobs in touch with venture capitalists. After that, the way to establish the company began.

Then both Steves started the Apple company together with Ron Wayne, an engineer from Atari. Ron also designed the now famous original Apple logo. But he left the company before the flight took off. When he left the company, it became a hot topic at the time. He left the company so soon, which you cannot imagine.

On April 1, 1976, three people officially started the Apple company. 12 days later, Ron left the company. He was offered a 10 percent stake in Apple. But it was sold to Steve Jobs for 800 dollars.

In 1977, veteran businessman Mark Mercula also joined Apple's board. After that, Apple became even more prosperous.

Under Mercula, Apple Corporation purchased the shares of the three partners for US$5,308.96. Even though Ron left the company due to some legal reasons, he received the value of the third share.

Seeing the great success of Apple now, it is considered a big mistake for Ron to leave the Apple company. But at that time he was given a good price. Due to which he left the company with an uncertain future. Ron has been asked several times why he left the company. He said that he had no regrets about leaving the company in 2013.

"I consider myself fortunate to have been at a turning point in history," he said, "even though people at the time had no idea what Apple was today, the founding of Apple was actually a turning point in history."

Apple's first success

After Ron left the company and before Murkula brought the company to its current state, Apple had its first success.

At that time, Apple had built 50 Apple Two computers without its own investment by taking money from suppliers and managed to sell all of them in one day before returning the money to suppliers.

Today, Apple uses a highly systematic approach to its supply chain. Even in 1976, he literally learned the benefits of finance.

Steve Jobs first heard of Thirty Days Net at that time. This means that within 30 days, the company should have paid the amount to its supplier. He had to do it and he learned.

Jobs also told Paul Terrella, who was running Byte Shop at that time, about his idea of ​​Apple Two. Jobs at that time wanted to sell motherboards and kits for those who could build their own computers.

But Terella wanted a complete device, and Jobs got him that. Apple learned about finance and the finance chain at that time.

Then Intel's Mercula came on board. At that time i.e. in 1977 he learned about business. Mercula identified Apple's business at that time and prepared the company's vision.

Which is still an important part of Apple even after four decades. Corporations always need vision and focus.

This is probably part of Harvard University's WinJes 101. If you've ever worked for a corporation, you need to have a healthy skepticism.

Mercula's vision for Apple was clear. And the company has always stuck to it. Steve Jobs explained to his biographer Walter Isaacson, "The main point of Mercula is not to make money the goal." You need money, you want to earn. But if money is thought of as a necessary commodity, the company will struggle. Once you start making money, you can move on to whatever you want. Stay focused on that and it makes the company sustainable. And then the money starts coming by itself.”

Mercula's Apple marketing philosophy was very clear and Apple's idea was also very conscious and simple. The one-page document, dated January 3, 1977, contains two short instructions.

It has been instructed to focus on some limited special products instead of spreading itself widely to understand the needs of the customers.

Today, Apple is also very famous for the presentation of its products. He pays a lot of attention to his design and packaging, which makes Apple, Apple.