China's transcendence dominated the African phone market
China's transcendence dominated the African phone market In 2008, Transian Holding sold its first mobile phone in Nigeria. With no identity in China, the Transcendentalists expanded their influence throughout Africa within a decade. In 2017, it surpassed Samsung to become the number one supplier on the African continent. Who is behind Transition? Zhu Zhaojiang worked for the overseas business arm of Chinese mobile phone maker Ningo Bird in the 2000s. But later Zhaojiang left Ningo Bird to open his own company, Transian Holding. He established Transian's first office in Lagos in 2008. He founded the company to sell mobile phones in the African market, target sub-urban Africa. ‘In the past, companies doing business in Africa and South Asia did not spend on research and development. In fact, emerging markets (R&D) need effort, ”Zhu told the Global Times. More than a decade later, Transian began operating three brands from its headquarters in Shenzhen, China. Which were Infinix