Many services are free, but how does Google make money?

 Many services are free, but how does Google make money?


Google is a world famous technology company whose various services are used by millions of people around the world. It does not matter that Google has a monopoly and dominance in many areas of technology, such as operating systems and search engines.


Many people in the world have been benefiting from services like Google's search engine and Android operating system. Many of these popular Google services are available for free.






But Google is a company that earns more than 3 billion dollars every year. How does Google make so much income even when most of the services are provided to the users for free? Let's go into this.


Income from operating systems




Android dominates the global smartphone market. Android's share in the smartphone operating system is about 85 percent.


Google's operating system is present not only in smartphones but also in smart watches, tablets and smart TVs. Google does not charge for the operating system of smart watches, tablets and smart TVs.


But Google is making big money from the operating system. Google Play Store, Google Play Music, Google Play Book, Google Play Games, Google Play Movie & TV, Google Play Newsstand are the main sources of income for Google from Android.


Advertising


Google's main source of income is advertising. We know that Google makes good money by showing more ads to users. You must have seen many ads of Google on smartphones, tablets and other devices. Many people do not pay attention to these advertisements. But Google is making a very good income from those ads.


Apart from its search engine, Google also earns from YouTube and Google Maps.


Similarly, Google also earns money from Google Cloud and Google Drive subscriptions.


Remember that Google has also earned a lot of money through its navigation services. Google has partnered with many aggregators around the world for this.


Google collects about 30 percent of their income from aggregators for using this service.



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