Do you use TikTok? Find out 10 interesting facts

 Do you use TikTok? Find out 10 interesting facts

TikTok has more than two billion monthly active users and is expected to reach two and a half billion by 2027.

TikTok has been downloaded more than four billion times worldwide and became the most downloaded app in 2022.

More than one billion videos are watched on TikTok daily and 9 out of 10 users use the app daily.

Nowadays, many phones definitely have one app – TikTok. Whether it is to promote your business or to give general information about what you are doing, TikTok is becoming a reliable platform.

This platform, which was banned by the government some time ago, is also becoming a means of earning for many.

On TikTok, users can earn money based on the content they create. This platform is equally famous not only in Nepal but also around the world.

Some interesting facts about TikTok

1. Monthly active users above two billion

According to platforms that monitor social networks, TikTok currently has more than two billion monthly active users. Which is a record achieved in the fastest time in the history of social networks.

In just three years of its establishment, TikTok had one billion users. While it took Facebook 4 years and Instagram 6 years to achieve that figure.

In just three years of its establishment, TikTok had one billion users. While it took Facebook 4 years and Instagram 6 years to achieve that figure.

TikTok can keep its users engaged due to short, entertaining, easily accessible videos. Experts say that this is the main reason for the increase in the number of users.

By 2027, TikTok is said to have reached over two and a half billion.

2. More than four billion downloads

TikTok is available on both major mobile operating systems (iOS and Android). Users download TikTok to their mobile phones through this platform.

TikTok has set a record in that too.

So far, TikTok is said to have been downloaded more than four billion times across all operating systems. Which is a rare achievement for any app.

What is more interesting is that TikTok was ranked seventh in the list of most downloaded apps in the 2020s. The reason for this is that TikTok was only released in 2016.

However, in 2022, TikTok became the most downloaded app in the world, a trend that continues to this day.

3. Adult users

TikTok became popular among adult users from the beginning. Which continues to this day. Statistically speaking, in 2022 alone, users aged 25 to 34 in the US accounted for 25.4 percent of TikTok's total users.

Currently, this age group has a large number of users on TikTok. This age group is a very important consumer segment for any advertiser. Similarly, this age group has also made TikTok a fast medium for getting information about new products, services, trends, and brands.

4. ‘Engagement rate’ is the highest

‘Engagement rate’ is how much time users spend on the platform. According to Upfluence data, TikTok's 'engagement rate' is many times higher than other major social networks like Instagram, Facebook, and YouTube.

Moreover, TikTok's influencers get an 'engagement rate' of up to 18 percent. Which is very good for digital marketing. That's why all brands, big and small, are now advertising on TikTok.

5. Continuous rise in daily usage time

In addition to the high 'engagement rate', statistics show that the average time users spend on TikTok is also increasing. The AI-based 'For You Page' suggests more content to users that is of interest to them.

That's why TikTok's algorithm is being discussed all over the world. Because TikTok has more short content. Which seems short at first glance. However, it is taking up a long time without realizing it.

As a result, the daily time users spend on TikTok is also increasing.

6. 18 percent of the world's internet users use TikTok

According to statistics, 18 percent of the world's internet users use TikTok. Which is a rare achievement for any app.

Moreover, TikTok's users increased dramatically after the COVID-19 pandemic. People were looking for entertainment, information, news, and social interaction options in a short time, and TikTok was able to fulfill all these needs.

On the other hand, brands also had to get their products in front of many people. TikTok has fulfilled both of these needs.

7. TikTok in 154 countries

Despite being banned in some countries, TikTok is currently available in 154 countries. TikTok is also banned in neighboring India. However, it is open in other countries.

Even though the US government is trying to ban it in its own country, it is unable to take such a step due to the users and the economy of TikTok.

8. 9 out of 10 users use the app daily

TikTok is actually very addictive. According to statistics, 9 out of 10 TikTok users are opening the app daily.

The main reason for this is TikTok's algorithm, content diversity, and large market. Currently, there are more than 50 million daily active users in the US alone. That also shows the market for TikTok.

Another interesting thing is the short five-second ads that appear as soon as you open TikTok. Millions of views per day.

9. More than a billion videos are viewed daily

If you post content on different social networks like Facebook, Instagram, YouTube, TikTok, you may have noticed one thing - the views that come to TikTok.

Generally, TikTok gets more views compared to those platforms. This is because today, more than a billion videos are seen on TikTok every day.

Another feature of TikTok is that even a person who has no knowledge of video editing can make videos on it.

For that, TikTok has many features like filters, effects, music, which easily get a good number of views in the videos made.

10. TikTok videos on YouTube too

TikTok's influence is not limited to its own platform. It has also spread to other third-party platforms. A good example of this is YouTube.

There are plenty of videos made on YouTube using keywords like 'TikTok Mashup'. That can also tell you what the impact of TikTok is.

Now, TikTok's influence has been seen to such an extent that other big technology companies have also created similar apps. For example, Meta has created 'Reels', which are short video clips similar to TikTok.

Similarly, YouTube seems to have started to have a similar feature called 'Shorts'.