The story of the rise of Tiktok: from the Chinese app to 'Global Sensation'

The story of the rise of Tiktok: from the Chinese app to 'Global Sensation'


TikTok is also one of the popular apps preferred by users. As much as it is being used for video sharing, it is also facing controversy, bans, and threats.



This brought the dance trend among the users. It created conditions for many ordinary people to show their talents. Became so popular with users that a mobile app became the subject of a national security check.




TikTok's growth was so rapid that the world's giant social media companies began to see it as a major competitor.


Jonah Stern, the senior technology columnist for the Wall Street Journal, describes the ticket in three words; Addiction, fun, and addiction. According to Eva Jiao, a Chinese technology journalist for the Wall Street Journal, this is different because of the sharp rise in ticket prices.



Before Tiktok became a global sensation, it was a Chinese app.



In 2012, Zhang Yiming, a Chinese tech entrepreneur, started a startup company called ByteDance. Zhang was inspired by Silicon Valley icons and worked for a short time at Microsoft.


It's been 8 years since BitDance started and it started from a medium-sized apartment in Beijing, talking about the company's rise. How many people in China were reading the news on their phones? Seeing that, the concept of bite dance was born in Zhang.


That's why Zhang initially set up the AI-Driven News platform from BitDance. It is still in operation today. Accordingly, ByteDance launched the short video sharing app Doyen in 2016.


This allowed people to upload their favorite songs in the background to market short-acting video clips.


Donia was not really just a company. There was also a market associated with the Jade Generation (the generation born between 1997 and 2012). But Donya, which operates only in China, had to adhere to Chinese policy rules. Therefore, some of his materials could be censored.


If ByteDance was to enter the international market, it would have to make some adjustments to suit the international market. That's why ByteDance gave birth to a new product in 2017. Doyen is only available in Chinese app stalls today, while tickets are available in Apple and Google App Stores.


In its first year in the international market, Tiktak acquired ownership of the popular North American lip-syncing app Musically and kept it within Tiktak.


Within a few years of its launch, it became one of the world's top 10 downloadable apps.


By 2019, it will be available in 150 countries and 75 languages. It also challenged the world's largest apps, Facebook, Instagram, and WhatsApp.


Now, this app is not only used for entertainment but also to take a political stand on many popular issues like Brexit. It was used in the US election as well.


There have also been allegations that Tiktak has banned Chinese-sensitive materials. Among them was the pro-democracy movement in Hong Kong.


But it was defended many times saying that the ticket was being operated independently. Political content is also allowed to be general and creative.


In 2020, Tiktok was also very popular among the older generation of users. After the new generation of videos with creative content went viral, the older generation also started to have an opinion about their life, politics, business, and the world through ticking.


A social network of dance, music, laughter, and entertainment was becoming a real social network, becoming the biggest turning point for Tiktak.


Tickets were downloaded 2 billion times worldwide in April alone. But with such popularity, the question of whether the Chinese app is a threat to national security also began to arise.


After the Trump administration labeled Tiktak a national security threat and accused the Chinese government of leaking user data, Tiktak denied the allegations.


Apart from the United States, the European Union and Australia have also started researching the ticket. India, the largest market for tickets, has been shutting down ticket services since last June.


TikTok is not the only star of geopolitics. Other big tech companies started following the popularity of Tiktak and started imitating it to make an impact among the youth.



In fact, TikTok is a very separate social network in itself. You don't need any kind of social network to push your content like on Twitter and Facebook.


The key to making Tiktok so popular and addictive is its hyper-personalized feed 'For Your Page'. Its algorithm evaluates how long you watch each video and shows you another similar video based on your viewing pattern.


Many of its contents are interrelated across the country. If you open a ticket ID from the US, you can watch videos from anywhere in France, Nepal, and India.


Many social networks are now trying to mimic Tiktok, but without that special algorithm, they can't. That algorithm is the element that keeps people connected.

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