TikTok: From social media 'Darling' to America's Most Wanted

TikTok: From social media 'Darling' to America's Most Wanted

There is little chance of not hearing about Tiktak in the future. A series of responses from US President Donald Trump, the announcement has brought the future of popular video sharing platforms to an interesting turn.

Today we are going to tell you about the origin of Tiktak, the countries that could pose a threat to it, and the impact it has on the multi-billion dollar BitDance company.

Where did the TikTok originate?

Tiktak originated from the Chinese startup company ByteDance, which introduced itself as an artificial intelligence company.

The company was founded by 37-year-old CEO Zhang Yiming. Zhang initially entered the Chinese market through an algorithm-driven content sharing platform.

Zhang's company's first major breakthrough was Toutio, a curated news-sharing app that managed to reach 55 million daily active users in just four years of launch.

But Tautio was soon replaced by Tencent. Tencent is China's most powerful tech giant. Its news app is the most used Android news app in China.

But in 2016, BitDance turned its attention to video-sharing platforms. At the time, the Shanghai-based video-sharing platform Musically was making waves in the global market.

Another Chinese short-form video platform called Qusao ​​was gaining traction locally at the time. ByteDance took ownership of both apps in the same year.

Zhang's expectation also paid off. Musically, Copicat Down became very popular in China in the spring of 2017. By August of the same year, the video view of the musical began to reach one billion per day.

Due to the success of the musical, Zhang bought the ownership to make it public in the world market from November of that year. ByteDance owned the musical for about a billion dollars.

In 2018, BitDance unveiled the Tiktak video sharing platform, merging Musically and Queso.

How did TikTok become so popular?

After the acquisition of Musically by ByteDance, Zhang also implemented its separate business ethos on the video-sharing platform.

Musically is a product-driven company, says tech analyst Ryu. "ByteDance is an algorithm and operations drive company," she says.

With a strong grip on the Chinese market and state-of-the-art content sharing AI, Tiktak has managed to pave the way for global exposure from users who are just getting acquainted with mobile internet and social media.

At that time, every Chinese internet company was asked the same question: how to start an ecosystem without a known user-friendly friendliest?

But BitDance was able to address this with the help of its secret algorithms. He earned billions of users and billions of dollars and billions of page views.

The popularity of this app reached new heights in the United States and India as screen time increased worldwide during the Coronavirus and lockdown. Similarly, the number of downloads increased in Brazil, Indonesia, Russia, and Mexico.

But with its popularity came skepticism.

Why is the platform being investigated?

Tickets were reaching millions of users in November of last year. At the same time, there was an intergovernmental government panel in Washington called the Committee on Foreign Investment in the United States, or CFIUS.

Before that, he started researching the musical of 2017, which was brought to the US market by BitDance.

At the time, CFIUS, which investigates foreign investment that poses a risk to national security, had no idea that the company's merger would pose any risk.

But over time, the panel began to show growing interest in the platform. In early 2020, the panel issued a regulation that redefined national security.

He also defined economic security as part of national security to further expand the ongoing investigation into ticketing.

As a result, TikTok's Chinese ownership also fell into geopolitical machinations such as Chinese technology companies Huawei and Tencent.

ByteDance also had to comply with Chinese Communist Party rules and regulations to operate outside the country, raising suspicions that it would pose a serious threat to the data security of foreign users.

But ByteDance has consistently denied US users' data on servers in the United States and Singapore and has denied the allegations in a statement issued by China.

But in this political activism, the US administration has not been able to keep up with Tiktak's claims and commitments.

On August 3, BiteDance founder Zhang sent a frustrating internal memo to his staff.

In the memo, BitDance offered many explanations and technical solutions to address the world's concerns and concerns, but CFIUS expressed regret that CFIUS believed it would sell BitDance tickets to US operations but said it was dissatisfied with the decision.

Trump and TikTok

Last August, US President Donald Trump announced that he would use his emergency economic power to ban the operation of Tiktak in the United States.

Trump's remarks came after 58 Chinese apps, including Tiktak, were shut down in India on June 29.

But experts say India's sanctions are purely political and that India has not conducted any clear audit before the decision.

Another meaning for the United States is to buy ownership of the ticket

Tiktak's story has become a school for other Chinese entrepreneurs. According to Jennifer Zhu, a Hong Kong-based entrepreneur and investor, Chinese companies are also given incentives to stay in the domestic market.

But to expand its product only to the other three states or to reach the world by gathering tens of millions of users or to reach America and face such a huge challenge?

Zhu says the decision will be in her own hands. She says that the first step is for Chinese entrepreneurs to take the first step when they see the situation that Tiktak has reached.

China's venture capital market is the world's second-largest, so investors are not hesitant. But over the past few years, the market has declined.

In the first four months of 2020, the market fell by 60 percent. Investors are reluctant to invest in Chinese companies with global ambitions as foreign research on Chinese apps continues and skepticism arises.

The potential buying and selling of tickets could bring about sweeping changes to China's powerful startup ecosystem, Rui said.

Rui, who is in constant touch with investors, says investors are now reluctant to invest in Chinese companies.