Apple is entering the search engine business to compete with Google

Apple is entering the search engine business to compete with Google

The US Department of Justice and Capitol Hill's antitrust hearing against Google are seen by rival Apple as a good opportunity. Reports published in international news organizations believe that Apple can develop a competitive search engine that will overtake Google.

While the wave of discouraging anti-competitive practices continues, such moves by companies have dominated the entire tech industry, creating huge competition.

Apple has always been interested in search technology, but the subtle but significant changes to the latest version of its iPhone operating system, iOS 14, have signaled that.

Apple has also increased the activity of its Spidering tool, which it uses to improve the web and refine search functions.

Apple is now showing its own search results. Also, after users ask various questions on the home screen of iOS 14, they link directly to the website. This kind of development of Apple is seen in the beta version of iOS.

This development of Apple was noted by Coyolph's John Hensau last August. This kind of change has brought significant changes to Apple's in-house search development. It provides the basis for widespread support for Apple's search.

About three years ago, Apple took over Google's search chief John Giannandria. Apple's move was seen as an attempt to expand its base through artificial intelligence and voice search series.

But with an organizational structure within Apple, Giannandria seemed unlikely to make a full-time effort on both the search product and Siri. But there was another possibility of providing your expertise in teamwork for a different future.

If Apple develops a search tool, it will be the third search engine. Because besides Google, many people also use Microsoft's Bing as a search engine.

While Apple's rise as a competitor to Google in search engine development has made headlines, Apple's development and work is seen as a step towards making Siri more sophisticated for more search queries.